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Traffic

We consistently rank among the Top 1% in traffic of the 3.5 BILLION+ sites on the Internet today. We are also among an elite few within the Elder Care, Long-Term Care, Assisted Living, Nursing Home, and Home Care markets (among others).

With about 150,000 visitors per month (5,000 daily) resulting in about 1,000,000 page views (34,000 daily), your ad will experience significant exposure at carepathways.com.

Don't be fooled by sites promoting millions of "hits" monthly. There may be many dozens of "hits" generated with one page view by one visitor. Our site for instance generates millions of "hits" monthly, but the real measure of exposure is in the number of visitors and the number of individual page views by these visitors. These statistics not only reflect the number of people who come to a site but also how thoroughly they examine the content.

When considering ad placement, we invite you to compare our traffic ranking to other sites you are considering. The number above reflects our current rank out of the 3.5 BILLION+ websites that currently exist today. This may seem like a big number, but it means we are well into the Top 1% of all Internet sites and are top ranked compared to similar sites within the Long-Term Care or Elder Care markets.

* Ranked among top sites by both Alexa.com and Ranking.com, the primary traffic ranking engines.

Demographics

Our visitors are primarily the "baby boomer" generation and the elderly.

About 25% are between 25-40, 50% are between the age of 40-55 and about 25% are 55+.

About 55% are female and 45% male.

They are generally more educated than average and computer literate. While many prefer personal contact by phone, many will choose to email you.



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