Traffic

We consistently rank among the Top 1% in traffic of the 3.5 BILLION+ sites on the Internet today. We are also among an elite few within the Elder Care, Long-Term Care, Assisted Living, Nursing Home, and Home Care markets (among others).

With about 150,000 visitors per month (5,000 daily) resulting in about 1,000,000 page views (34,000 daily), your ad will experience significant exposure at carepathways.com.

Don't be fooled by sites promoting millions of "hits" monthly. There may be many dozens of "hits" generated with one page view by one visitor. Our site for instance generates millions of "hits" monthly, but the real measure of exposure is in the number of visitors and the number of individual page views by these visitors. These statistics not only reflect the number of people who come to a site but also how thoroughly they examine the content.

When considering ad placement, we invite you to compare our traffic ranking to other sites you are considering, especially those within the Long-Term Care or Elder Care markets.

* Ranked among top sites by both Alexa.com and Ranking.com, the primary traffic ranking engines.

Demographics

Our visitors are primarily the "baby boomer" generation and the elderly.

About 40% are 50+ years old, 30% are 35-49, and 25% are between 18-34.

About 60% are female and 40% male.

About 25% earn over 100k, 25% earn 60-100k, and about 25% earn 30-60k.

About 75% have graduated from college and 40% have been to graduate school.

They are generally more educated than average and computer literate. Most will prefer email as their primary contact mechanism.