The biggest challenge of building a successful home care agency is the effective recruitment of new clients. Taking a lead from any viable source and rendering a productive client requires skill, tenacity, and creativity. Adapting successful approaches can empower your agency with the ability to grow and be prosperous. At
Most likely your initial contact with a prospective client / family will be a phone call to introduce yourself and your agency. It is crucial to establish an amiable rapport and promote your services from the start but at the same time listen carefully to your client's needs. Learn what matters most to your client and his or her family.
Your agency's first inclination when considering a prospective client might be to turn down the referral due to a number of seemingly valid reasons. However be careful not to make a hasty decision by declining a potential client who may turn out to be an excellent fit for your agency. It's crucial to perform an in-home assessment
It is vital that your listing in our directory or other online resources be uniquely yours and does not come across to a prospective client like "blah, blah, blah". In the space allotted to describe your agency in our directory, try not to fall in the trap of a "cookie cutter" narrative that sounds similar to all of your competitors.
Your initial contact via a phone call serves as more than just an introduction. The manner in which you handle yourself plays a pivotal role in the success of recruiting new clients. Speak in a clear, kind, and respectful voice. Introduce yourself, your agency, and describe the source of your referral (i.e., CarePathways). Convey your
Home care agencies continue to grow in popularity due to our aging population and preference of many older Americans to be cared for in their homes. Starting a home care agency to meet this great demand for in-home care may potentially be a rewarding business enterprise.
The success of your home care agency depends on building your client base by seeking out new referral sources in your community. Healthy home care agencies understand the huge advantage of learning creative ideas to find families that are in need of your services. As owner, manager, or marketing representative of your home care agency,
